Saturday, February 9th, 2019
Video marketing is growing. Today, brands are launching million-dollar video marketing campaigns on Instagram, Facebook, YouTube, and other video-friendly platforms. The age of the static ad is over. The age of the 5-second, 15-second, or 3-minute video advertisement...
Thursday, January 17th, 2019
A good brand storytelling video subtly explains your company’s ethos. It highlights what makes your company great without being too forceful. It emphasizes your strengths and appeals to your customers in a targeted way. A bad brand storytelling video does none of...
Wednesday, January 9th, 2019
A good brand storytelling video highlights the best ways your company has a positive impact on its customers. A bad brand storytelling video weakens your company’s brand image or attracts negative attention. There are two types of bad brand storytelling videos:...
Monday, December 10th, 2018
Telling a good video story to consumers is one thing. Telling a good video story to businesses is a completely different animal. B2B video storytelling can be challenging. It requires you to capture an audience in a different way than you would with B2C video...
Thursday, November 8th, 2018
Producing a video isn’t as easy as picking up a phone and pressing record. A professional video goes through three phases of video production. Each phase is crucial for creating a professional finished product. The three stages of video production include...
Friday, October 26th, 2018
Corporate video production has become increasingly difficult over the years. Today, it’s harder than ever to make your company stand out from the crowd. Fortunately, there are professional video production companies that specialize in corporate videos. These companies...
Wednesday, October 10th, 2018
Making a corporate video isn’t easy. Many companies have tried and failed to make their corporation look engaging, entertaining, or friendly. Some corporate videos give off a “trying too hard” or “fellow kids” vibe. Other videos just come off as lifeless. How can your...
Tuesday, October 2nd, 2018
Corporate videos have a reputation for being bland. It’s not always easy to make a corporation exciting. Fortunately, talented storytellers have always found ways to make corporations exciting. The best videographers find ways to highlight a company’s best qualities...
Monday, September 24th, 2018
A single video story can identify your brand for generations. Today’s largest corporations have recognized the power of video storytelling. Today, we’re highlighting some of the techniques today’s largest corporations are using to highlight their stories. They Feature...
Friday, March 30th, 2018
Lights! Cameras! Action! At Lucid Narratives our mission is to provide intelligent video stories that help all of us (us the producers and you the audience) think in a more holistic or creative way about things going on in the world around us. One way we do this is by...
